Element Ventures is now 13books Capital
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Reveni

Embedded fintech simplifying e-commerce.

reveni
  • Industry E-commerce
  • Country Spain
  • Series A
  • Embedded fintech

    Integrated platform for sales, logistics and finance.

  • Strong market validation

    Live with 200+ merchants across Europe.

  • Customer impact

    Increase in customer retention order value and repurchase rate.

The Founders

Fernando Perez

CEO

Former Glovo executive with extensive experience in go-to-market strategy, partnerships, and revenue growth across international markets.

Pablo Molinero

COO

Former Strategy Director at Iberia and C-level executive in multiple startups. Holds an MBA from UC Berkeley Haas.

Gonzalo Martín

CTO

Holds Ph.D. in Computer Science specialised in parallel computing. Former CTO at Aplazame (BNPL), expert in building resilient, large-scale fintech architectures.

  • 40%

    improvement in customer satisfaction (NPS).

  • 30%

    increase in repurchase rate.

  • $768bn

    global reverse logistics market value.